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Word-Wise: In an Era of Images, the Written Word Still Matters
With texting on the decline and more people taking and sharing photographs, images would seem to matter more than ever. But our recent roundup of linguistic news suggests that we shouldn’t by any means...
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Social Content is Not a Commodity
Social media has fundamentally changed the speed of information flow, making it critical for publishers – whether they are brands, influencers or the media – to focus on the development, management and...
View ArticleListen through the Noise
Much is written these days about the unprecedented tools communications professionals have to aid them in listening to the audiences they seek to reach. Many of you may find yourself regularly...
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Entrepreneurial Employees—How to Make them Choose You!
As recent articles in the Wall Street Journal and Harvard Business Review suggest, both large, established companies and startups are vying to hire entrepreneurial employees. At many public relations...
View ArticleThe Earmuff Ouster—Meet Ashley Varner, Winner of the Council’s Inaugural...
Are you wearing earmuffs? Do you block out most messages and pay attention only to those that appeal to you? Ashley Varner, a student at William and Mary, thinks you might. Winner of the Council’s...
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Is Content the Holy Grail?—Highlights from This Week’s Critical Issues Forum
The ongoing frenzy for content—is it the marketer’s Holy Grail or an ever intensifying flood of useless spam-a-lot? That question was examined and debated to dazzling effect at this year’s Critical...
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The Content Conundrum—Seven Key Questions to Ponder from Last Week’s Critical...
Has it been a week already? Our heads are still spinning from all the great ideas, observations, and themes shared last week during our Critical Issues Forum. What made the event especially powerful,...
View ArticlePublic Relations is Not a Toilet Seat and Should Not be Priced That Way: An...
Procurement. Seldom has a term in the PR universe inspired so much anxiety in so many. The very sound of the word conjures up fears of water-boarding and bamboo shoots under your fingernails. All...
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Forget the Experts—Memorable Stories Come from You
I must say, I had high hopes for this week’s blog. Given public relations’ traditional focus on storytelling, I planned to review what the latest scientific findings tell us about telling great...
View ArticleThe Sustainability of Character
Let me start off by saying just how honored I am to be re-elected as Chairman of the Council of Public Relations Firms, and how grateful I am for all of the support of our members this past year....
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Keeping It Fresh: How to Make Your Happiest Clients Even Happier
Just before the holidays, firms often take time out to solidify strategic plans for the following year. At or near the top of the agenda: how to sustain or solidify existing client relationships. We...
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Words of Wisdom for Midcareer Execs: Keeping Your Ideas Fresh, Your Career...
Do you want to enjoy a long, productive career in PR? Then this blog posting is definitely for you. Burnout can happen to any professional, but it is by no means inevitable. For Janet Tyler, Co-Founder...
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Remembering the Rabble-Rousers—Reflections on PR’s Patriotic Roots
There’s nothing like fireworks, parades, and cookouts on the 4th of July. But for me, the historical importance of the holiday has always been especially potent—a living, breathing thing. I grew up in...
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Disruption—The Great Summer Debate
Is Clayton Christensen a genius or a scofflaw? That, in exaggerated terms, is the question posed in the course of one of this summer’s most interesting, relevant, and entertaining intellectual...
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Moving Your Firm and Your Career Forward—New Insights from the Science of...
How do you move up at your firm, land that new client, show your boss all that you’re capable of, or increase your firm’s revenues? We often turn to consultants, coaches, business magazines for help...
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The Mentors Who Move Us
This piece is dedicated to my late friend and mentor Tom Mackay who taught me a great deal about the business side of running a PR firm. Hilary McKean, Managing Director, Ketchum Before Hilary McKean...
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The Content Conundrum—Seven Key Questions to Ponder from Last Week’s Critical...
Has it been a week already? Our heads are still spinning from all the great ideas, observations, and themes shared last week during our Critical Issues Forum. What made the event especially powerful,...
View ArticlePublic Relations is Not a Toilet Seat and Should Not be Priced That Way: An...
Procurement. Seldom has a term in the PR universe inspired so much anxiety in so many. The very sound of the word conjures up fears of water-boarding and bamboo shoots under your fingernails. All...
View ArticleClik here to view.
Forget the Experts—Memorable Stories Come from You
I must say, I had high hopes for this week’s blog. Given public relations’ traditional focus on storytelling, I planned to review what the latest scientific findings tell us about telling great...
View ArticleThe Sustainability of Character
Let me start off by saying just how honored I am to be re-elected as Chairman of the Council of Public Relations Firms, and how grateful I am for all of the support of our members this past year....
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